THIS WEBSITE WWW.THENEWPOTATO.COM IS OWNED AND OPERATED BY NEW MEDIA & CO. LLC. WE ARE COMMITTED TO ENSURING THAT YOUR INFORMATION IS SECURE. IN ORDER TO PREVENT UNAUTHORIZED ACCESS OR DISCLOSURE, WE HAVE PUT IN PLACE SUITABLE PHYSICAL, ELECTRONIC AND MANAGERIAL PROCEDURES TO SAFEGUARD AND SECURE THE INFORMATION WE COLLECT ONLINE.
Personal information provided on the website and online credit card transactions are transmitted through a secure server using Secure Socket Layering (SSL) encryption technology. When the letters “http” in the URL change to “https,” the “s” indicates you are in a secure area employing SSL; also, your browser may give you a pop-up message that you’re about to enter a secure area.
We are committed to handling your personal information with high standards of information security. We take appropriate physical, electronic, and administrative steps to maintain the security and accuracy of personally identifiable information we collect, including limiting the number of people who have access to our database servers, as well as employing electronic security systems and password protections that guard against unauthorized access. Our website uses encryption technology, such as Secure Sockets Layer (SSL), to protect your personal information during data transport. SSL encrypts ordering information such as your name and address. Please note that email is not encrypted and is not considered to be a secure means of transmitting credit card information.
To help us achieve our goal of providing the highest quality products and services, we use information from our interactions with you and other customers, as well as from other parties. Because we respect your privacy, we have implemented procedures to ensure that your personal information is handled in a safe, secure, and responsible manner.
The Information We Collect
Generally, you may browse the website without providing any personally identifiable information. However, we may ask you to provide personally identifiable information at various times and places on this website. In some cases, if you choose not to provide us with the requested information, you may not be able to access all of this website or participate in all of its features.
We may collect the following information:
- contact information including email address
- demographic information such as postcode, preferences and interests
- other information relevant to customer surveys and/or offers
If you use one of our services, or participate in one of our surveys, promotions, or sweepstakes, we may ask for additional information, such as your age, interests, or product preferences. From your purchases and other interactions with us, we obtain information concerning the specific products or services you purchase or use.
When you visit this website, our web server automatically collects anonymous information such as log data and IP addresses, and may collect general information concerning your location. We may use the automatically collected information for a number of purposes, such as improving our site design, product assortments, customer service, and special promotions.
Others with Whom We Share Your Information
Service Providers: We also may disclose information to outside companies that help us bring you the products and services we offer. For example, we may work with an outside company to: (a) manage a database of customer information; (b) assist us in distributing emails; (c) assist us with direct marketing and data collection; (d) provide us storage and analysis; (d) provide fraud prevention; and (e) provide other services designed to assist us in maximizing our business potential. We require that these outside companies agree to keep confidential all information we share with them and to use the information only to perform their obligations in our agreements with them.
Compliance with Law: We may provide access to information when legally required to do so, to cooperate with police investigations or other legal proceedings, to protect against misuse or unauthorized use of our website, to limit our legal liability, and to protect our rights or to protect the rights, property, or safety of visitors of this website or the public.
Your Choices Regarding Use of the Information We Collect
We provide you with a number of choices regarding our handling of your nonpublic personally identifiable information.
Email : All of our email newsletters contain an “unsubscribe” link in the footer. To discontinue all email marketing, please click the unsubscribe link. You can opt back in at any time.
Please note that in rare instances, customer lists are prepared well in advance of an offering, and you may continue to receive some offers after your request. We appreciate your patience and understanding in giving us time to carry out your request.
Cookies and How We Use Them
A “cookie” is a small data file stored by your Web browser on your computer or mobile device [hard drive]. It allows us to recognize your computer (but not specifically who is using it) upon entering our site by associating the identification numbers in the cookie with other customer information you have provided us. We use traffic log cookies to identify which pages are being used. This helps us analyze data about web page traffic and improve our website in order to tailor it to customer needs. We only use the information for statistical analysis purposes and then the data is removed from the system.
Links to Other Sites
While visiting thenewpotato.com, you may link to websites operated by our business partners or other third parties. This does not mean that we endorse these websites. We do not make any representations or warranties about any website you may access through this website. They are independent from us, and we have no control over, or responsibility for, their information or activities.
You will receive promotional emails from us only if you have asked to receive them. If you do not want to receive email from The New Potato you can click on the “Unsubscribe” link at the bottom of any email communication sent by us.
We’ll be happy to provide additional information or answer any questions.