The New Potato

Shop the Aesthetic

On Shop The Aesthetic, product picks are curated for our audience to shop off of inspired by the aesthetic of a restaurant. Whether they’re curated by us or your favorite tastemakers, we mean to change the way you see the restaurant world as well as your shopping experience online. So look, click, and shop the aesthetic.


Phil Winser

The Leadbelly

Phil Winser, the uber cool co-owner of Lower East Side hot spot,  The Fat Radish, curated some amazing picks for us inspired by his [...]


Downton Abbey

Shop the Aesthetic

The weekly “what to wear to dinner” question is an understatement when watching a show like Masterpiece Theater’s Downton Abbey – set in 1910’s [...]


Nate Berkus

Shop the Aesthetic

There’s really no end to the incredible things designer Nate Berkus does. He’s a New Potato favorite no doubt and he’s just come out [...]


Ditch Plains

Shop the Aesthetic

Labor day may have come and gone, but we’re not convinced. We’re still pining for summer. Whether it be clambakes, bright neons or surfer [...]


Cameron Silver


RITZ PARIS: SHOP THE AESTHETIC When we think of Cameron Silver – owner of acclaimed Decades vintage salon in Los Angeles and London – we think [...]


Leslie Kale

Studio Collective

THE SPARE ROOM: SHOP THE AESTHETIC We knew we could only get a true taste of Leslie Kale’s [of Studio Collective] aesthetic by having [...]


Kerry Diamond


When Kerry Diamond and Robert Newton first opened Seersucker in June 2010, the restaurant was charmed by a customer base from the fashion and [...]



Shop the Aesthetic

In light of this week’s Mad Men premiere, our minds immediately went to Royalton’s Forty Four at Royalton. Both spaces are resonant of the quiet [...]

Freemans-1270 LR


Shop the Aesthetic

At the end of an alley in the Lower East Side, there’s a restaurant called Freemans that’s more of a time capsule than a [...]

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