The New Potato

Shop the Aesthetic


Phil Winser

The Leadbelly

Phil Winser, the uber cool co-owner of Lower East Side hot spot,  The Fat Radish, curated some amazing picks for us inspired by his [...]


Downton Abbey

Shop the Aesthetic

The weekly “what to wear to dinner” question is an understatement when watching a show like Masterpiece Theater’s Downton Abbey – set in 1910’s [...]


Nate Berkus

Shop the Aesthetic

There’s really no end to the incredible things designer Nate Berkus does. He’s a New Potato favorite no doubt and he’s just come out [...]


Ditch Plains

Shop the Aesthetic

Labor day may have come and gone, but we’re not convinced. We’re still pining for summer. Whether it be clambakes, bright neons or surfer [...]


Cameron Silver


RITZ PARIS: SHOP THE AESTHETIC When we think of Cameron Silver – owner of acclaimed Decades vintage salon in Los Angeles and London – we think [...]


Leslie Kale

Studio Collective

THE SPARE ROOM: SHOP THE AESTHETIC We knew we could only get a true taste of Leslie Kale’s [of Studio Collective] aesthetic by having [...]


Kerry Diamond


When Kerry Diamond and Robert Newton first opened Seersucker in June 2010, the restaurant was charmed by a customer base from the fashion and [...]



Shop the Aesthetic

In light of this week’s Mad Men premiere, our minds immediately went to Royalton’s Forty Four at Royalton. Both spaces are resonant of the quiet [...]

Freemans-1270 LR


Shop the Aesthetic

At the end of an alley in the Lower East Side, there’s a restaurant called Freemans that’s more of a time capsule than a [...]

@thenewpotato on Instagram

  • Getting organized. #staytuned for Monday 🎃🎥
  • Today On TNP: 5 Things To Make With (Miracle Powder) Matcha, Including Matcha Thumbprint Cookies
  • The most inspiring lunch today with @marieclairemag #ladyboss 👊
  • Gorgeous designer dream team @cushnieetochs on TNP today 👗

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