The New Potato

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On Shop The Aesthetic, product picks are curated for our audience to shop off of inspired by the aesthetic of a restaurant. Whether they’re curated by us or your favorite tastemakers, we mean to change the way you see the restaurant world as well as your shopping experience online. So look, click, and shop the aesthetic.

@thenewpotato on Instagram

  • Homemade pho 🙌 #lunch
  • The beautiful and inspiring Misty Copeland on TNP today 💃 @mistyonpointe @abtheatre
  • The latest installment of
  • The essential roast chicken recipe, now on TNP 🍗 #recipes

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