About Us

Everyone has to eat. That’s why there is The New Potato, a food, fashion and lifestyle destination – founded by sisters Danielle & Laura Kosann. The two used their combined experience in fashion, design and entertainment to create an online magazine that presents the world through the lens of food.

Taking a voyeuristic approach, The New Potato deals with the culinary experience in a different way, by continuously blurring the lines between food, fashion, design and media. Profiling everything from the health routines of the very biggest celebrities, recipes and city guides from actors, models and chefs, long-form interviews with both restaurateurs and publishing icons, all the way to dinners in the homes of your favorite tastemakers, this breakout site covers a newer, far more extensive palate of tastes and trends.

The New Potato proves industries are not mutually exclusive, and serves as a nod to the next new thing we all are looking for. What’s the ‘new potato?’ You tell us.

View our Press Page here.


@thenewpotato on Instagram

  • We've teamed up with @shopharpersbazaar to give you the chance to win the ultimate Valentine's Day package! Jewelry from @catbirdnyc, lingerie from @fleurdumalnyc, beauty from @vensette and more. Link in bio to enter now!
  • When you have @maisonladuree all to yourself for a shoot... #staytuned
  • Top 10 Super Bowl recipes, including these short rib sliders, now on TNP 👊🍴🏈
  • Happy place 💕