The Power Of A Great Cookbook

Nora Ephron said that fall made her want to buy school supplies and send out bouquets of newly sharpened pencils. The Potatohead equivalent of that feeling? Either planning a marvelous trip (this week’s favorite destination is London, and you can enter here to win a trip there for two!) – or cracking open a brand new cookbook that mentally takes you somewhere else, like this month’s Sweet: Desserts from London’s Ottolenghi.

In addition to making us miss London (seriously we wish we weren’t the publisher so we could try to win this Brit-centric trip), Sweet is also our new go-to for dessert recipes. Upon reading it, anything and everything feels possible, like you could frost an entire wedding cake yourself or finally master the art of making perfectly flaky pie crust.

You don’t have to be a longtime reader to know how we feel about cooking: the whole point is for you to be happy and relaxed while making happy and relaxed food. It is all about making cooks look good in their kitchens and giving them the confidence to have fun while they’re baking. Even home cooks, like ourselves, can be great bakers thanks to the tips and tricks in Sweet. It’s such a stellar example of our personal kitchen beliefs that it is our only #NoScrolling pick for this week – really, it is that good.


Ottolenghi’s approach to food (and life itself for that matter) is one we can all appreciate. The dishes are extremely flavorful, but also whimsical and approachable, like the foodie equivalent of a Wes Anderson landscape. Think bright pink Blackberry and Star Anise Friands and rich Cinnamon Pavlovas with Fresh Figs. Ottlenghi stresses the versatility of the recipes; the Friands, for example, taste just as good frosted as they do sans frosting for a quick snack. They’re impressive, but not overly complicated, striking the perfect balance between special occasion and everyday food.

While booking a one-way ticket to London isn’t in our foreseeable future, we can channel that British energy and joie de vivre in our own kitchens thanks to Sweet. Buy it here, and if you’re feeling lucky, don’t forget to click here to enter to win a trip to London for two! Who knows, you may end up starring in your very own edition of My Fair Lady

In partnership with Crown Publishing Group.

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