Outdoor Voices’ Founder Tyler Haney

Tyler Haney is the kind of boss we all aspire to be: inspirational, aspirational, and seriously stunning. We’re big fans of Haney’s athleisure line Outdoor Voices, which is why we couldn’t wait to sit down with the designer & CEO. As fitness novices ourselves, we love that Haney’s motto is more about just “doing things.” Because wouldn’t we all much rather go hiking or play with our dog than log hours around a track? She dished on her favorite food cities, how she stays active, and her penchant for tequila. She also says we can wear joggers to work: Please, tell us more Tyler…

From start to finish, what would be your ideal food day?

I usually start the day with big glass of water and a banana. For lunch, the clam pizza at Pasquale Jones has my name all over it. Dinner would be at Estela – small plates for sharing because I’m bringing my pals to dinner. My apartment and the OV office are both in Nolita/Chinatown, so I like to keep it local.

How do you practice beauty from the inside out?

I drink a ton of water, plus vitamins. I’ve been taking Elysium for cell regeneration, and biotin for healthy hair, skin, and nails. The newest addition to the routine is the Sun Potion Tocos Vitamin Latte. It’s high in vitamin E, so it means even more healthy skin. Also, I look my best after a little activity. Nothing beats a post-activity glow.

What are your morning and nightly beauty routines?

I really vibe on natural products that enhance my skin rather than cover it up. I use everything from Pratima, morning and night. I’m also big on eye drops. Bright eyes wake my whole face up for a night out. I like the Bébisol Sérum Physiologique individual drops, which are great to throw in my bag.

Why do you think athleisure has become such a trend?

People want attractive activewear that aligns more with what they already have in their closet. That said, I really hate the term athleisure. I started OV because I wanted to bridge the gap between the clothes you wear for your gym-life and what you wear in your life-life, without sacrificing aesthetic or function. With athleisure you may be getting style, but the product isn’t necessarily technical. Everything we make is made to sweat in.

We love how your workout philosophy is more about #doingthings. Tell us a bit more about what that means?

It’s a non-prescriptive call to action. Every other activewear brand champions this competitive, performance-driven ethos of faster, better, stronger. We believe that Doing Things is better than not doing things—the goal is to integrate activity into your life in a way that’s approachable, social and fun.

What advice would you have for those launching any kind of brand?

You need to have unbound enthusiasm for what you’re building. Energy is contagious, so your team and everyone you interact with feels it. Building a business if really difficult and takes a lot of persistence, and the team looks to you to set the tone.

Where do you want to bring your brand in the future?

International Joggers Club, aka world domination. We’re building the next great activewear brand.

What are the most exciting ways you’ve used social media to leverage your brand?

Our channels have become a rolling chain of Doing Things. The best part of social media is seeing what activity means to our community—whether it’s dog walking, jogging, yoga, dancing, or gardening. We also use it as a constant feedback loop with our customers, and we’re able to involve them in building the brand.

When you do workout, what are your favorite workouts? Which do you find overrated?

I’m constantly moving, but I love starting my day off with activity, whether it’s a yoga class or quick jog with my pup Bowie. Sky Ting Yoga is my favorite yoga studio in the world, especially if I’m in one of Krissy or Chloe’s classes. And, the dance class MOVES is a party. The Sky Ting angels introduced me to it and I’m hooked.

Where do you love to travel? What won’t you travel without?

I love going out West. I travel between Austin and New York most often, but I try to make it to Boulder, where I grew up, to see my family as much as I can. And I won’t travel without snacks. I always have a trail mix or bag of granola on me.

What foods and drinks make you feel your best? Your worst?

I drink as much water as I can, which makes me feel great. Tequila is fun too, but obviously riskier.

Can one make athletic wear work for the office? How so?

Yes! Maybe you can’t wear leggings to the office, but a merino tee and stretch crepe joggers are a sneaky way to dress for your post-work jog.

What are your favorite cities for food? What restaurants do you go to in each?

Austin! It’s my second home and the food is delicious. Las Trancas is an amazing food truck a block from our new office and I always make sure to get an Al Pastor. I also love Elizabeth Street Cafe for the #44 (Fried Chicken bun). For great Mexican, Polvos, hands down. They have great food and it always feels like a party.

What would you say to women who feel guilty about not working out enough or not being more in shape?

A little round is sound. It’s not about working out so that you have the perfect body, it’s about moving your body for your mind.  Take care of yourself, but don’t miss out on the night of tequila, karaoke or french fries. Be human, not super-human.

What’s been the best advice you have personally ever received? The worst?

Treat every crisis as an opportunity. Starting a company comes with a lot of opportunities to learn, and most of the growth happens during and after a crisis.

Any advice for people actually trying to stick to their new year’s resolutions?

Whatever your resolution, make it fun, and not too strict because that makes for a looooong year. This is another “human, not super-human moment.”

What’s your favorite way to unwind at the end of the day?

Legs up the wall. It’s an old trick I learned from running cross country to give my legs a break. Bonus, it relaxes my nervous system and I can do it in any city and in any climate.

In the same vein as ‘what is the new black’ in fashion, what’s the new potato in fitness right now?

Merino is a miracle fabric. It has a ton of naturally technical properties, like sweat wicking and temperature regulating. It’s also antimicrobial, so it doesn’t stink after a few wears.

*Tyler Haney, photographed in New York, NY by Danielle Kosann