Fredrik Eklund

No one understands the cutthroat Manhattan real estate industry as well as Fredrik Eklund does. The high-profile real estate broker and star of Bravo’s reality series Million Dollar Listing is at the top of his game. Suave, confident, and a total straight shooter, the man could sell Anna Wintour an issue of her own magazine. Fredrik heads up one of the largest real estate companies in the U.S., and has sold over $3.5 billion in real estate in New York in the last ten years. If that weren’t enough, the stylish mogul is the bestselling author of The Sell: The Secrets of Selling Anything to Anyone (paperback available April 5th). He gave us some coveted advice, and even told us which New York neighborhoods are on the rise…

From start to finish, what would be your ideal food day?

Lots of juices, chicken breast and salad, steamed salmon, more juices, and a glass of red wine.

What’s your personal interiors aesthetic? 

White floors, fireplace, high ceilings, and wooden beams

When we first walk into an apartment to rent or buy, what should we take note of?

The light is always the most important. Light makes people happy; the sun hitting the floors is gold, a dark cave is only for vampires.

What elements should influence our decision-making process most about whether to buy or rent?

Our monthly budget. Usually owning – even after paying the mortgage, common charges and taxes – is cheaper per month than renting. Then on top of that, you have the capital appreciation when you own, and tax benefits as well. Rent is almost throwing the money away.

What elements should influence it the least?

Don’t be rushed into anything. Take your time.

The unexpected neighborhoods in Manhattan we should be looking into…

Hudson Sqaure, Hudson Yards, Lower East Side, and Seaport, the new downtown.

The neighborhood in Manhattan that will never go out of style in real estate…

Soho and West Village

The Brooklyn neighborhoods we should be investing in…

Cobble Hill

Neighborhoods in New York you find overrated…

Upper East Side

What are your five essential tips for good negotiating? 

1. Set a floor and ceiling before getting started.

2. Use your body language.

3. Use good and bad cop.

4. Use time to your advantage and slightly delay information.

5. Use opposite emotions to confuse your counterpart.

Red flags we should look out for when working with a broker…

Dirty shoes, biting his nails, and sweat marks in his armpits.

Your suggested apps/websites for people buying and selling their homes…

StreetEasy in NYC, but honesty a broker is so much better than the best website and app out there – and that will always be the case.

The app you could not live without…

I’m trying hard not to be addicted to any apps right now, so the answer is: All of them!

What personal grooming item couldn’t you live without?

Chapstick; I’m totally addicted.

If you were to buy another apartment, what would you next neighborhood of choice be?

One day, I want to live right on Central Park.

Your personal mantra…

Live in the now.

Where do you love to travel? What won’t you travel without?

Any white beach where the sun is shining, with my husband Derek.

In the same vein as ‘what is the new black’ in fashion, what’s “the new potato” right now in real estate? 

Two master baths within the master suite.

This is the only thing you need for your spring beauty routine. We had sushi with Kris Jenner. Stylist Brad Goreski gave us the scoop on dressing celebrities. 

*Frederik Eklund, photographed at Sessanta in New York, NY by Danielle Kosann