From the perfect clothing to the space itself, the Soho loft destination The Line, is much like your favorite magazine. You want to get your hands on everything it puts out, and hold on tight. If you’re like us, a chance to hear from the ever-so-chic Vanessa Traina — arguably the woman with the best taste ever — is a dream come true. To us, the space is everything the new brick-and-mortar store should look like, and then some.
As co-founder and creative director of the real-life version of a new digital destination for fashion, interiors, and beauty, Traina curates a selection of clothing, furniture, and beauty products that she calls “style in context”. Her brand is also now proudly bicoastal; she just opened The Apartment LA on Melrose Place in Los Angeles. Read below for Vanessa’s tips on minimalist style, health, and curation.
From start to finish, what would be your ideal food day?
I love fresh fruit for breakfast. In an ideal world I would have grapefruit, papaya and berries. Lunch is generally on-the-go; my office is in Soho so generally it means The Smile to-go. I love cooking at home for myself and friends, so my ideal dinner would be a home-cooked meal and a great bottle of wine.
What foods and drinks are best and worst for your skin?
What are your morning and nightly beauty routines? (please be specific re. product)
In the mornings I use Joelle Ciocco’s gentle cleansing cream followed by a mix of Sunday Riley’s Juno Oil and a moisturizer from my facialist; I am completely obsessed with moisturizers! I’ll touch myself up with Cle de Peau, and tip off my lashes with Serge Luten mascara. At night I use Sunday Riley’s Ceramic Slip and a touch of Rodin face oil. The body oil is heaven as well!
What your makeup routine for day and a night out?
I don’t wear much makeup for day and for night; I tend towards a subtle eye or a bold red lip.
How do you practice beauty from the inside out?
I do Ballet Beautiful and pilates, which put my mind and body at ease. My diet consists for the most part of loads of green leafy vegetables and fish, which provides me constant fuel and energy.
We are inspired by your minimal style; could you give us five minimal items you are coveting right now?
What about five minimal basics every girl needs?
I think the foundational items for any wardrobe are a great pair of blue jeans, a classic white shirt, a black cashmere sweater, cigarette pants and a little black dress.
What advice do you have those trying to get into retail?
There are so many stores in the retail stratosphere. I think it’s important to differentiate yourself – to have a clear and definitive point of view is very important.
What about a brand opening their first store? Any tips on curation?
The identity of our brand is so engrained in my mind. I don’t think there is one particular way to curate or approach a store, but it should be a physical representation of the identity. If that is clear in your mind it will come through in the execution.
What’s the best advice you’ve received from your Mom (author Danielle Steel)?
My mother always made family a priority, before work or anything else. I apply this philosophy as well and it helps keep my life well-balanced between work and life.
What are your favorite spots to eat and drink in San Francisco? What do you order at each spot?
How do you always start your day?
I’m a morning person, so I wake up quite early, make tea, walk my dog and try to get in a Ballet Beautiful session before work.
Do you always believe in less is more, or are there exceptions?
There are always exceptions to a rule.
In the same vein as what is the new black, what’s the new potato right now?
My new potato is style in context at The Line!
*Vanessa Traina, photographed at The Line in New York, NY by Danielle Kosann.