What are you trying to to bring to Lucky that wasn’t necessarily there before?
A lot of it is the Lucky original DNA, which is shopping and personal style. It’s being yourself and finding what works best for you. It’s funny because in magazines – fashion magazines especially – service and giving tips seems almost like a dirty word. It seems mass to do that. But I think women these days want to be able to have fashion inspiration and feel real as well. That is something I really want to bring to Lucky: a sense of aspiration and style.
For example, we’re in Paris right now, and I’m so excited, because, I don’t know why, but it feels like Zara is much better when you’re in Europe. I live near four Zaras, but then here I’m like, “I’m in Paris; Zara is so much better!” I love going to Zara (it’s my happy place) but then at the same time I love designer things as well. I think most people are that way. It’s that mix, and that to me is quintessential Lucky – the high/low. Lucky invented that, really. Lucky has been around for thirteen years and if you look back to when it started, it was the first magazine that really did high/low. It’s funny, because now we’re in a moment where everyone says, “We do high/low” and I’m like “No, seriously, Lucky really does high/low.” We invented it.
We’re in a moment where there is so much fascination about editors, what editors are wearing and editor street style. The first time I ever saw the phrase “street style” was in Lucky in 2002, which is almost twelve years ago! So that to me is really important for the magazine as well. It’s really about taking the original DNA and almost X-Men splicing it and making it a product of the future.
If you could make a prediction about where publishing is headed, what would it be?
I think it’s a really exciting time for publishing right now. I think the rumors of print publishing’s demise have been greatly over-exaggerated. I think that at the end of the day, when you’re looking at a fashion magazine and you’re looking at a shopping magazine, you always want to read a print publication. You want to tear it out; you want to feel it; you want to put the magazine close to your face and then you want to revisit it. I love digital; I love social. I’m a huge believer in digital innovation. I love blogs, and I love reading people’s sites – like your site – and I think the relationship between print and digital is very symbiotic. I think you have to embrace the digital and innovate. It’s upped the ante for print, certainly. I think it’s the best relationship; digital is the daily day-to-day inspiration and then print is the monthly WOW. That’s how I look at publishing now. Every month we have to put out a product you can’t find digitally, and then at the same time, digitally provide something every day that’s more real, accessible, easy, and digestible.
What’s your personal definition of good content?
At the end of the day, it’s entertainment. I think fashion can be very serious, but at the same time, with good content, I think there is a joy to it. It’s entertaining; it doesn’t make you feel bad; it’s celebratory. I think that’s what I’m trying to create with Lucky. It’s a celebration of the happy things in life. Whether it’s someone’s gorgeous home (and they found the perfect aquamarine blue chair), something that our Beauty Director Jean Godfrey-June (she’s a legend) recommends, or the discovery of the amazing dress from Novis or a small brand that you hadn’t heard of, I want it to be a celebration. It’s entertaining; it’s happy; it makes you feel good and it doesn’t make you feel guilty or like you’re not filling in the BLANK – rich, skinny, whatever – enough. Good content makes you feel happy and inspired.
What do you read besides Lucky?
I read New York Magazine obsessively; I love that magazine. It’s the axis of New York; The New York Times, The New Yorker, and New York Magazine. I read those three obsessively. I look at a lot of e-commerce sites. I love Net-a-Porter; I love Forward by Elyse Walker; I love Matches Fashion; I love Shopbop. Every day I like to look at what’s new on those sites because shopping, you know, that counts as reading! And then I read a lot of books – good, old-fashioned print books. I live two blocks away from The Strand; I grew up going there. There is nothing better than going to The Strand and buying books. I’m reading a book called Mr. Penumbra’s 24-Hour Bookstore; it got great reviews. Then, I know it’s vestiges of my Teen Vogue past, but I love young-adult fiction. So I’m reading the whole Mortal Instruments series now. On the way here to Paris I was like, “They’ll for sure have it at the airport…” and then of course they didn’t have it at the airport. I’m totally going to go and buy it for like sixty-four dollars at a bookstore here in Paris, because I need something to read on the way home!
What’s your drink?
I don’t drink liquor, but I drink wine. So I would say a good, goblet-sized glass of red wine probably. There’s a bar called Corkbuzz and I go there a lot. The founder, Laura Maniec, is really cool. I think she is one of the youngest female sommeliers in the world. That’s something I want to learn more about – wine. It’s very stressful to me when people start talking about tannins and such, and I just want something yummy! So, anyway, that’s my drink of choice.
How do you always start your day on a good note?
Breakfast is my favorite meal of the day. I eat a huge, bountiful breakfast . It’s always really annoying because when I do these breakfasts with designers or publicists, people always stare at me like a crazy person when I order, because it’s so specific. Two poached eggs, spinach without salt, steamed, or four slices of avocado and a bowl of berries. Sometimes when I feel like I need salt, I’ll get maybe two slices of smoked salmon. It’s just the worst when they bring you a huge plate of smoked salmon and all you want is two pieces. One of my New Year’s resolutions was to waste less food. I always feel so guilty when food is thrown out. I think we’re living in a society where everything is about quick, fast and disposable consumption, and I just feel guilty when I don’t eat it. That is how I get the day started – that and green tea.
What would your last meal be and who would it be with?
I don’t even want to think about that; that’s so sad! That’s a very morbid question, but my last meal would be with my husband Tom, and it would probably be Shabu-shabu. I love anything Japanese.
*Read Part Two of our interview with Eva Chen here
*Eva Chen, photographed in Paris at Kusmi Tea, by Danielle Kosann