The Internet’s King gossip columnist, Perez Hilton, doesn’t seem like he would have time to sit down for a meal or – in his case – a frozen yogurt, but the reality is quite the contrary. Starting Internet news before any of us, Hilton is no doubt a digital legend, which is why we couldn’t help but get his scoop on everything food and lifestyle. After all, you can’t act like you don’t even have the slightest curiosity about what food group Perez Hilton starts his day with…can you?
From start to finish, what would be your ideal food day?
It would be very fattening. I don’t even want to think about it now. I’m working very hard at being healthy!
How would you say the Internet has changed since starting Perez Hilton in 2004?
Well, it’s changed in so many ways. Back in 2004, there was no YouTube; there was no Twitter; people weren’t yet consuming media on their cellphones. But, despite all that change, I’m still around and very thankful for that and lucky to do what I do and still enjoy it to this day.
How would you define your brand? How have you kept it relevant?
I would define my brand as your alternative to boring celebrity news. I provide a point of view that is fun while talking about a subject that a lot of people are interested in – and I don’t think too much about what my competition is doing. I stay relevant by working hard. What makes my site special and different is me, and what I bring to the table is my filter on celebrity. Nobody else has that.
In this day and age, what is good content?
Good content is something that you think your readers would want to read, which isn’t always what you would like to read. For example, I’m not a major One Direction fan, but I know my readers want to read about them, so I try to provide the best coverage for them.
In terms of gossip, how far is too far? Is there such a thing?
I definitely think “too far” is too far. It’s hard to put rules in writing because there are so many gray areas. I think I’ve learned and grown over the years, and I do things differently now than I did back then. I think sensitive areas are celebrity children and celebrity deaths and I try to be very cautious when dealing with both.