The Internet’s King gossip columnist, Perez Hilton, doesn’t seem like he would have time to sit down for a meal or – in his case – a frozen yogurt, but the reality is quite the contrary. Starting Internet news before any of us, Hilton is no doubt a digital legend, which is why we couldn’t help but get his scoop on everything food and lifestyle. After all, you can’t act like you don’t even have the slightest curiosity about what food group Perez Hilton starts his day with…can you?
From start to finish, what would be your ideal food day?
It would be very fattening. I don’t even want to think about it now. I’m working very hard at being healthy!
How would you say the Internet has changed since starting Perez Hilton in 2004?
Well, it’s changed in so many ways. Back in 2004, there was no YouTube; there was no Twitter; people weren’t yet consuming media on their cellphones. But, despite all that change, I’m still around and very thankful for that and lucky to do what I do and still enjoy it to this day.
How would you define your brand? How have you kept it relevant?
I would define my brand as your alternative to boring celebrity news. I provide a point of view that is fun while talking about a subject that a lot of people are interested in – and I don’t think too much about what my competition is doing. I stay relevant by working hard. What makes my site special and different is me, and what I bring to the table is my filter on celebrity. Nobody else has that.
In this day and age, what is good content?
Good content is something that you think your readers would want to read, which isn’t always what you would like to read. For example, I’m not a major One Direction fan, but I know my readers want to read about them, so I try to provide the best coverage for them.
In terms of gossip, how far is too far? Is there such a thing?
I definitely think “too far” is too far. It’s hard to put rules in writing because there are so many gray areas. I think I’ve learned and grown over the years, and I do things differently now than I did back then. I think sensitive areas are celebrity children and celebrity deaths and I try to be very cautious when dealing with both.
More people are doing now what you were one of the only ones doing back in 2004. Do you think they’re doing it well? Are there certain people trying to do what you’ve been doing and failing?
I think a lot of people have tried to do what I do and failed because they set out to do it just with the goal of making money from it. I, on the other hand, started it just for fun and as a hobby. It’s something I would still do if I wasn’t making money from it – and I wasn’t even making money until two years into it.
Now, when content is literally everywhere we turn, how have you grown your website so that it remains something people have to check every day?
I like to think of mine as “Your ultimate destination”. It’s a one-stop-shop for all your celebrity news, so you don’t have to read ten different websites. By reading Perez Hilton you will be in the loop.
On that note, what other websites can’t you live without?
I don’t read other blogs. I just check all my emails, which is a big undertaking, and I also check Twitter, Facebook and YouTube.
Where do you love to travel to? What won’t you travel without?
I love to travel to places that I have not been before. I’ve been most recently to Peru, India, Egypt and Israel. I won’t travel without a laptop or to places without internet access.
What trend are you hating right now? What trend are you loving right now?
I’m hating this trend of grills and I’m hating Miley Cyrus and Justin Bieber trying to be all hardcore. The trend I’m loving right now is frozen yogurt. It’s timeless.
How would you describe your personal style?
Loud, silly and fun.
What Los Angeles restaurants are your favorites?
I get my meals delivered, so I don’t do much eating out. The most I do is go have frozen yogurt regularly.
What is the ultimate dinner party faux pas?
The ultimate dinner party faux pas is getting too drunk at the party.
If you could host a dinner party, with any five people living or dead, who would be there? What topic of conversation would you be sure to bring up?
Madonna, Oprah, Angelina Jolie, Jesus, and my father. I would talk about things that people were passionate about. That always leads to good conversation.
*Photo by Renie Saliba