The New Rue

A few weeks back, we traveled to Paris, eating and shopping our way through one of our favorite cities in the world. That’s why this week is all about the City of Lights. From iconic films, elaborate lunches and tantalizing teas, all the way to this street guide (or, in TNP terms) “The New Rue,” we’ll be taking you on our own mini-journey to Paris. Below we’ve picked a favorite street in each of our favorite areas of Paris – with a few hot potatoes on each one identified of course.


Rue Charlot: We’ve always been obsessed with this somewhat hidden street in The Marais. There’s literally something to appease every possible whim in terms of eating, shopping and perusing…

Hot Potatoes: 

Le Marché des Enfants Rouges: One of the oldest food markets in Paris, you can enter through our favorite photography shop on Rue Charlot – Images et Portraits – for a bevvy of food delights from all over the world. 39 Rue de Bretagne

Images et Portraits: Art lovers, be prepared. This store has stacks upon stacks of black and white vintage photographs in all shapes and sizes for sale. Families from 1911, couples from the roaring twenties, children playing in 1930’s Berlin; there’s really no limit to the variety of images available to you. You could spend hours at this shop. 35-37 Rue Charlot

Cafe Charlot: The people watching mecca on the corner of Rue de Bretagne and Rue Charlot, perfect for lunch mid-shopping. 38 Rue de Bretagne

AB33: Our favorite store on Rue Charlot, AB33 is an amazingly curated selection of designer clothing and accessories. 33 Rue Charlot


Rue De Seine: Although it’s not exactly a hidden gem, this Saint Germain street always wins our hearts. There’s no end to all the discoveries you’ll make with one quick stroll…

Hot Potatoes:

Fish La Boissonnerie: Make your reservation in advance, because this hot spot is always completely booked for both seatings. With an amazing prix fixe menu (seafood centric) that’s off the beaten track of the usual French fare – it’s worth a stop for dinner. 69 Rue de Seine

La Palette: Hands down our favorite spot in Paris for a glass of wine and people-watching. Their cheese plate or charcuterie plate is also not to be missed. 43 Rue de Seine

Gérard Mulot: The pastries at this spot are a must-try for anyone visiting Paris. Too delicious for words, the aroma of this patisserie alone boggles the senses. 76 Rue de Seine 


Avenue Montaigne: We recently discovered this ultra-chic stretch that seems to be the Rodeo Drive of Paris (besides Rue Saint-Honoré of course). This is where to go for some serious self-pampering…

Hot Potatoes:

L’Avenue: A people-watching gem from the Costes brothers, this sleek restaurant is perfect for any occasion. A boozy lunch, a quick glass of wine, or a long fine dining dinner – L’Avenue hits every note a restaurant should. 41 Avenue Montaigne

Montaigne Market: Shoppers beware; a stone’s throw from the Arc De Triomphe, Montaigne Market is a designer mecca. Brilliantly curated, (and similar to the famed Parisian store Colette) you can shop full outfits right off of mannequins or peruse racks and racks of the creme de la creme of fashion. With designers like Alaïa, Lanvin, and Balmain (to name only a few) all at your fingertips, you could get lost in here for hours. 57 Avenue Montaigne

Le Bar du Plaza Athénée: Le Bar du Plaza Athénée is divided into two time spectrums – The Blue Hours (Every day, 6-11 pm) and The Red Hours (Thurs, Fri, Sat 11 pm-2 AM). These titles are quite literal, as the bar actually switches colors depending on the time zone. Both shades serve very different purposes. Blue is the every day European cocktail bar experience, with elevated drink creations, subtle music and an authentic Paris vibe. For Red Hours, the once blue bar goes rogue and red with electro rock music, an international DJ and a club-scene atmosphere. We love everything about it. 25 Avenue Montaigne


Rue Guisarde: A hidden little path just a stone’s throw from all the great Saint-Sulpice shops, definitely make this part of your Latin Quarter itinerary…

Hot Potatoes

La Bastide D’Opio: A fun French bistro hardly lacking in authenticity, the food is always delicious and the cozy atmosphere is hard to resist. Perfect for classic french bistro fare. 9 Rue Guisarde

Les 3 Marches de Catherine B: This spot seems less like a vintage store and more like a candy shop. With an incredibly curated collection of vintage Chanel and Hermès (among others), this is the place to find something special. She also has a store one door down that specializes more in clothing. 1-3 Rue Guisarde


Canal Saint-Martin: Ok, so we know it’s not technically a “street,” but there’s so much going on along this canal. On the one side there’s the street Quai De Valmy and on the other Quai de Jemmapes; both have so much to offer. We equivocate this neighborhood with the Lower East Side or The Meatpacking District in its heyday. Still delightfully gritty, Canal St. Martin is crowded with hipsters, ultra-chic students and bohemians…

Hot Potatoes: 

Hotel Du Nord: This restaurant makes you feel more like you’re on a movie set with vintage film posters, a rustic aesthetic and a canal-side terrace perfect for long, lazy afternoons. 102 Quai de Jemmapes

Artazart: This designer bookshop is a creative’s dream. A coffee table book paradise, it’s hard to find such an incredible selection of photography, fashion and design books anywhere else. 83 Quai de Valmy

Le Point Ephémère: Filling up a long stretch of the Saint-Martin canal, this is where so much of the magic happens. An alternative artist’s mecca, the spot boasts a concert hall, dance studio, exhibit hall as well as a restaurant and bar. So many incredible shows, exhibits and performances happen here: It’s definitely worth a drop by for a more underground artistic experience in Paris. 200 Quai de Valmy

Antoine et Lili: Antoine et Lili is a candy colored clothing boutique that’s as delightful inside as it is on the outside. Kitschy clothing and accessories decorates each and every corner. At a time when it seems hard to find authentic non-US boutiques even in Paris, it’s a welcome spot. 95 Quai de Valmy