THE NEW, NEW POTATO
Eugene Remm and Mark Birnbaum are top dogs when it comes to nighttime in New York City. Founding EMM Group in 2006, Remm and Birnbaum went straight to the source. With restaurant hot spots like Abe and Arthur’s and Catch, and popular nighttime haunts SL and TenJune, the two definitely have the upper hand when it comes to the coveted real estate of the meatpacking district.
With so many venues, Remm and Birnbaum continue to expand, moving into the hotel industry with The Chandelier Room at the W Hoboken in 2011, along with SL East – a popular nightclub in East Hampton. With their newest opening – of Lexington Brass, an American Brasserie on the ground floor of the iconic Hyatt Hotel – EMM Group has further solidified themselves as a force to be reckoned with. Their recent announcement of expanding Catch to the exploding South Beach night scene, proves that these two are always in touch with the times. As a website that prides ourselves in celebrating “the new,” we couldn’t miss out on sitting down with the Kings of the New, New York.
Your new favorite spot…
E: Red Farm
What’s the drink you just discovered?
E & M: 1942 Don Julio
What’s the club you just discovered?
E&M: The new Mansion in Miami
Do you have any hints for us about a new opening?
E: Get ready for Catch Miami
M: 199 Bowery this fall. 20k square feet of food and entertainment. Stay tuned…
The trick to keeping a place “in…”
E: Always reinventing yourself and coming up with fresh new ideas
M: Never become complacent. Always introduce new things to a menu.
What keeps people coming back?
E: Great customer service
M: Great quality food, service and vibe. Food is always first
The restaurant you go to for the scene…
E & M: Catch
The restaurant you go to for the food…
E & M: Catch
Is there a new nighttime hangout you’ve just fallen in love with?
E: Miss Lily’s
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